Cur8 partnered with 2xResume to transform their idea of a resume builder into a clean, modern, and effective platform that empowers young professionals to confidently craft resumes that get noticed. From intuitive UI/UX design to branding and social launch assets, we delivered a cohesive, high-impact digital product that simplifies resume creation while enhancing professional visibility for users.
About
2xResume
In a competitive job market, having a clear, well-designed resume can be the deciding factor in landing an interview. 2xResume was founded with a mission to help students and early-career professionals stand out by providing an easy-to-use resume builder that combines modern design with simplicity and ATS compliance. The platform allows users to create polished resumes without feeling overwhelmed, ensuring they can confidently apply for roles and move toward their career goals.
The Challenge
Cluttered Landscape: Many existing resume builders were visually outdated and cluttered, making the process of building a resume feel stressful and uninspiring for young professionals.
Complex User Flows: Users faced confusing steps and too many template choices without guidance, resulting in frustration and unfinished resumes.
Need for Trustworthy Branding: 2xResume needed a brand identity that resonated with students and early professionals while establishing trust and credibility.
Lack of Marketing Assets: A consistent visual language across social media was missing, limiting their ability to create an engaging online presence during launch and growth phases.Industry
EdTech / Career Tools
Headquarters
Headquarters: Bangalore, India
Company Size
Company Size: 1–60 Employees
Services
Logo & Branding
UI/UX Design
Social Media Assets
The Solution
User-Centric Design: We reimagined the entire user experience, focusing on a frictionless, step-by-step interface that guides users confidently through each stage of resume building.
Modern, ATS-Friendly Templates: We created clean, professional templates optimized for ATS systems while maintaining strong visual appeal for human readers.
Cohesive Branding: Our team developed a fresh, approachable brand identity with a modern logo, balanced color palette, and typography that projects trust and simplicity.
Social Media Readiness: We designed a complete set of branded social media assets and templates, ensuring 2xResume could maintain consistency, drive engagement, and effectively communicate value across Instagram, LinkedIn, and other channels.
Logo & Branding
Our branding team crafted a modern, professional visual identity that positions 2xResume as a trustworthy tool for young professionals. The logo conveys clarity and forward movement, while the color palette and typography bring a calm, confident tone that aligns with the aspirations of job seekers and recent graduates.
UI/UX Design
We designed an intuitive, clean interface that makes resume creation feel simple and empowering rather than overwhelming. The UI emphasizes readability and easy navigation, with thoughtful use of whitespace and clear CTAs guiding users through selecting templates, adding sections, and customizing their resumes seamlessly.
Social Media Assets
To support 2xResume’s launch and ongoing growth, we developed a suite of social media assets, including post templates, stories, and announcement graphics. These assets ensure consistent visual storytelling while educating potential users about the platform’s value, simplifying marketing efforts and enhancing credibility on digital channels.
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The Results
Successful Product Launch: 2xResume launched with strong early traction, receiving positive feedback from users who praised the clean interface and ease of use.
Increased User Sign-Ups: The cohesive branding and clear value communication across social media helped drive consistent user sign-ups post-launch.
Improved Job Application Confidence: Users reported increased confidence in their applications, with resumes crafted on 2xResume leading to higher callback rates and interview opportunities.
Foundation for Growth: With a strong digital foundation and consistent branding, 2xResume is positioned for future feature rollouts, community engagement, and partnerships within the career development space.
