Logo & Branding

UI/UX Design

A Fresh, Inviting Identity for a Modern Café Experience

Cur8 partnered with Aitide to craft a warm, modern brand identity, clean digital experience, and social media presence for their restaurant and café, helping them attract customers and build a loyal community around food and coffee.

About

Aitide

Aitide is a restaurant and café focused on delivering high-quality food and specialty coffee in a cozy, welcoming environment. Positioned to serve a diverse community of coffee lovers, remote workers, and families, Aitide needed a brand and digital experience that reflected its commitment to quality while standing out in a competitive hospitality market.

The Challenge

  • Competitive Market: Needed to differentiate Aitide’s identity in a crowded café and restaurant landscape.
  • Inconsistent Visuals: Required a cohesive brand system to convey warmth and professionalism.
  • No Digital Experience: Needed a clean, engaging website to showcase menu, ambiance, and make reservations easy.
  • Lack of Social Assets: Required consistent, branded visuals for social media to build anticipation and drive foot traffic.
  • Industry

    Food & Beverage / Hospitality

    Headquarters

    Bangalore, India

    Company Size

    1–80 employees

    Services

    Logo & Branding

    UI/UX Design

    Social Media Assets

    The Solution

  • Crafted a Welcoming Brand: Designed a modern, warm logo and branding system to align with Aitide’s customer-focused mission.
  • Intuitive Digital Experience: Built a user-friendly website layout to display menu, location, and bookings seamlessly.
  • Social Media Templates: Created a complete set of branded assets for Instagram and Facebook to maintain consistency and engagement.
  • Visual Guidelines: Delivered a flexible color and typography system to use across physical and digital touchpoints.
  • Logo & Branding

    We designed a fresh, warm visual identity that reflects Aitide’s commitment to hospitality, quality, and community. The modern logo, earthy color palette, and inviting typography help the brand stand out while remaining approachable.

    UI/UX Design

    We created a clean, intuitive website structure to showcase Aitide’s menu, café ambiance, and story. The user-friendly interface allows customers to easily browse offerings and make bookings, aligning the digital touchpoint with the in-store experience.

    Social Media Assets

    To prepare Aitide for launch and ongoing growth, we developed a set of branded social media templates and graphics, enabling consistent, engaging communication to attract customers and promote specials or events seamlessly.

    The Results

  • Successfully launched with a strong, cohesive brand that differentiates Aitide in the café market.
  • Improved customer engagement and bookings through a clean digital experience aligned with their physical presence.
  • Increased foot traffic and community interest via consistent, attractive social media posts and campaigns.
  • Positioned Aitide as a warm, modern café for customers seeking quality coffee and food experiences.
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