Logo & Branding

Illustrations

A Bold, Trustworthy Brand for Fintech Growth

Cur8 partnered with Superlative to build a clear, bold brand identity with custom illustrations and engaging social media assets, positioning them as a modern, trustworthy fintech company ready to drive user confidence and adoption.

About

Superlative

Superlative is a fintech platform aiming to simplify financial management for businesses and individuals with transparent, intuitive tools. To compete in a fast-moving industry, Superlative needed a standout brand identity and visual system that communicates trust, clarity, and innovation while appealing to tech-savvy customers.

The Challenge

  • Crowded Fintech Market: Needed a visual identity that differentiates Superlative in a competitive landscape.
  • Building Trust: Required a brand that communicates security and reliability while feeling modern.
  • Visual Storytelling: Lacked a clear illustration style to simplify complex financial concepts.
  • Social Media Presence: Needed consistent, on-brand social assets for launch and ongoing campaigns.
  • Industry

    Fintech / Financial Services

    Headquarters

    Bangalore, India

    Company Size

    1–200 employees

    Services

    Logo & Branding

    Illustrations

    Social Media Assets

    The Solution

  • Crafted a Bold Brand: Designed a clear, modern logo and branding system to convey trust and professionalism.
  • Custom Illustrations: Developed a distinctive illustration style to simplify financial concepts while enhancing the brand’s personality.
  • Social Media Assets: Created reusable social templates for posts, stories, and launch campaigns.
  • Visual System: Established color palettes and typography guidelines to maintain consistency across all touchpoints.
  • Logo & Branding

    We developed a modern, bold visual identity for Superlative, including a clean logo, professional color palette, and typography system to communicate trust and clarity essential for fintech audiences.

    Illustrations

    We created a library of custom illustrations aligned with Superlative’s brand, designed to explain complex financial processes clearly and engagingly across their website, app, and marketing materials.

    Social Media Assets

    We designed a suite of on-brand social media graphics and templates for posts, stories, and campaign announcements, allowing Superlative to maintain consistency while driving user engagement and platform adoption.

    The Results

  • Successfully launched with a modern, trustworthy brand identity that positions Superlative as a reliable fintech platform.
  • Improved user understanding of complex financial concepts through clear, engaging illustrations.
  • Increased social engagement and audience growth through consistent, on-brand campaign visuals.
  • Established a scalable visual system for future product and marketing expansion.
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