Designtic partnered with Superlative to build a clear, bold brand identity with custom illustrations and engaging social media assets, positioning them as a modern, trustworthy fintech company ready to drive user confidence and adoption.
Superlative is a fintech platform aiming to simplify financial management for businesses and individuals with transparent, intuitive tools. To compete in a fast-moving industry, Superlative needed a standout brand identity and visual system that communicates trust, clarity, and innovation while appealing to tech-savvy customers.
We developed a modern, bold visual identity for Superlative, including a clean logo, professional color palette, and typography system to communicate trust and clarity essential for fintech audiences.
We created a library of custom illustrations aligned with Superlative’s brand, designed to explain complex financial processes clearly and engagingly across their website, app, and marketing materials.
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We designed a suite of on-brand social media graphics and templates for posts, stories, and campaign announcements, allowing Superlative to maintain consistency while driving user engagement and platform adoption.
